Binghamton Martial Arts (BMA), a karate studio that had gone through an ownership and management change was looking to re-brand and they wanted a brand that better represented their expertise and established a strong point of reference within their community. They were also looking to attract more active and competitive students in order to establish a competitive reputation at tournaments and other national events.
This re-brand project included a new trade name and completely new logo & identity package. With the re-brand in place along with social media management, BMA jumped to the top of Google ranks within their competitive market, established brand awareness and increased student enrollment.
Logo / Identity